Compare two versions of a message, page, or offer using a stated hypothesis and decision rule. A configured draft is different from a running experiment, and insufficient evidence is a valid result.

What you’ll see

The Experiments page, where you pick a starter idea to compare two versions. No experiments have been set up yet.

Before you start

You need experiment-management access and verified references for the campaign and the assets being compared. The current form uses identifiers and version fields; obtain them from the owning records rather than guessing. Plan how outcomes and spend will be recorded before starting.

Review and edit

  1. Open Settings → Marketing → Experiments. Choose a starter test under Start from a proven test, then read its hypothesis and primary metric.
  2. Review Campaign ID, Audience, Owner user ID, dates, Timezone, and Budget. Do not paste private identifiers into public help examples.
  3. Link each version to the appropriate page, email template, script, or source references and its version. Review the displayed allocation and Decision rule.
  4. Use Create experiment draft to save the configuration. Start is a separate action that changes the experiment to running; do not start a live test during a settings tour.
  5. For an existing authorized experiment, inspect the evidence message and variant outcomes. Record review saves the review decision. Save spend records the supplied spend; set Complete coverage only if the data covers the whole test.

Check the result

A draft should retain the intended two versions and comparison rule. A later review should explain both the outcome and missing evidence. Not available cost or return figures must not be rewritten as zero or interpreted as a winning variant.

If something goes wrong

Troubleshooting

Missing attribution may indicate incorrect asset or version bindings. An incomplete spend record cannot support a complete return calculation. Stop changes a running experiment's status; do not assume it independently pauses every linked campaign or communication workflow. Inspect those workflows before making broader claims.

More guides

Dashboard, Playbooks.

Screenshots

The screenshot for this guide is shown above, under “What you’ll see”.