[{"data":1,"prerenderedAt":501},["ShallowReactive",2],{"shell":3,"path:f-ongoing-outreach":33,"article:settings-campaign-goals":92},{"mode":4,"siteUrl":5,"commit":6,"generatedAt":7,"counts":8,"searchIndex":13,"menu":14,"popularSearches":15,"topics":21},"publication","https:\u002F\u002Fhelp.getleadscore.ai","e0fd82cf1a","2026-11-05T20:23:28.761Z",{"guides":9,"paths":10,"drafts":11,"shots":12},131,8,0,153,"\u002F_search\u002Findex.a27024c5c2a1.json","\u002F_nav\u002Fmenu.42deedb43cb8.json",[16,17,18,19,20],"import contacts","follow up","text templates","call rotation","where are my meetings",[22,23,24,25,26,27,28,29,30,31,32],"getting-started","leads","import","follow-ups","email","calling","outreach","performance","account","settings","troubleshooting",{"id":34,"slug":34,"title":35,"href":36,"letter":37,"icon":38,"cover":39,"goal":46,"summary":47,"level":48,"lessons":49,"next":82},"f-ongoing-outreach","F — Read an outreach sequence before activating it","\u002Flearn\u002Ff-ongoing-outreach","F","workflow",{"id":40,"src":41,"alt":42,"caption":43,"width":44,"height":45},"playbooks-library-desktop","\u002Fmedia\u002Fscreenshots\u002Fplaybooks-library-desktop.jpg","Playbooks page with Install Industry Pack and Add Playbook buttons, status counts, filters and one published playbook","The Playbooks page, with counts by status, filters and sorting, and buttons to add a playbook or install a pack.",1920,390,"Run ongoing outreach","Read a playbook's sequence and the templates and senders it depends on.","intermediate",[50,54,59,64,69,73,78],{"slug":51,"title":52,"href":53,"icon":38},"playbooks","Review and prepare outreach playbooks","\u002Fguides\u002Fplaybooks",{"slug":55,"title":56,"href":57,"icon":58},"settings-email-templates","Email Templates","\u002Fguides\u002Fsettings-email-templates","mail",{"slug":60,"title":61,"href":62,"icon":63},"settings-call-scripts","Call Scripts for representatives","\u002Fguides\u002Fsettings-call-scripts","phone-call",{"slug":65,"title":66,"href":67,"icon":68},"settings-sms-templates","SMS Templates and automatic replies","\u002Fguides\u002Fsettings-sms-templates","message-square-text",{"slug":70,"title":71,"href":72,"icon":58},"settings-sender-profiles","Sender Profiles","\u002Fguides\u002Fsettings-sender-profiles",{"slug":74,"title":75,"href":76,"icon":77},"settings-campaign-goals","Campaign Goals","\u002Fguides\u002Fsettings-campaign-goals","megaphone",{"slug":79,"title":80,"href":81,"icon":77},"settings-campaign-experiments","Campaign Experiments","\u002Fguides\u002Fsettings-campaign-experiments",[83,87],{"slug":84,"title":85,"href":86,"icon":58},"b-email-outreach","B — Review an email before sending","\u002Flearn\u002Fb-email-outreach",{"slug":88,"title":89,"href":90,"icon":91},"h-performance","H — Read performance with the right scope","\u002Flearn\u002Fh-performance","chart-column",{"id":74,"slug":74,"kind":93,"href":76,"icon":77,"title":75,"description":94,"level":48,"status":95,"verification":96,"reviewedAt":97,"videoStatus":98,"productLocation":99,"settingsCategory":100,"topic":101,"html":104,"toc":105,"shots":125,"related":132,"paths":147,"videos":151,"sidebar":152},"guide","Set measurable campaign targets and distribute them over a working calendar. A goal describes what the team intends to achieve; publishing it does not…","published","browser-observed-read-only","2026-11-04","planned","Settings → Marketing → Goals","Marketing",{"slug":31,"title":102,"href":103},"Settings","\u002Ftopics\u002Fsettings","\u003Cdiv class=\"intro\" data-section=\"intro\">\u003Cp>Set measurable campaign targets and distribute them over a working calendar. A goal describes what the team intends to achieve; publishing it does not establish that outreach or revenue occurred.\u003C\u002Fp>\u003C\u002Fdiv>\n\u003Cfigure class=\"see shot\" data-shot-figure=\"settings-campaign-goals-desktop\">\u003Cp class=\"see-label\">What you’ll see\u003C\u002Fp>\u003Cbutton type=\"button\" class=\"shot-open\" data-shot=\"settings-campaign-goals-desktop\" data-view=\"plain\" aria-label=\"Enlarge screenshot: Campaign Goals page in Marketing, showing No campaign goal yet and a Create 90-Day Goal button.\">\u003Cimg src=\"\u002Fmedia\u002Fscreenshots\u002Fsettings-campaign-goals-desktop.jpg\" alt=\"Campaign Goals page in Marketing, showing No campaign goal yet and a Create 90-Day Goal button.\" width=\"1920\" height=\"873\" decoding=\"async\">\u003C\u002Fbutton>\u003Cfigcaption>The Campaign Goals page, where you select Create 90-Day Goal to set your targets. No goal has been set yet.\u003C\u002Ffigcaption>\u003Cdiv class=\"shot-actions\">\u003Cbutton type=\"button\" class=\"shot-action\" data-shot=\"settings-campaign-goals-desktop\" data-view=\"plain\">Enlarge\u003C\u002Fbutton>\u003C\u002Fdiv>\u003C\u002Ffigure>\n\u003Csection class=\"box box-prereq\" data-section=\"before-you-start\">\u003Cp class=\"box-label\" aria-hidden=\"true\">\u003Cspan class=\"box-icon\">\u003C\u002Fspan>\u003C\u002Fp>\u003Ch2 id=\"before-you-start\">Before you start\u003C\u002Fh2>\u003Cp>You need access to campaign goals, an agreed measurement scope, campaign dates, and a timezone. Decide which days count as working days and which metrics matter. No communication channel needs to be activated to review a plan.\u003C\u002Fp>\u003C\u002Fsection>\n\u003Csection class=\"section\" data-section=\"review-and-edit\">\u003Ch2 id=\"review-and-edit\">Review and edit\u003C\u002Fh2>\u003Col class=\"steps\">\n\u003Cli>Open \u003Cstrong>Settings → Marketing → Goals\u003C\u002Fstrong>. Choose \u003Cstrong>Create 90-Day Goal\u003C\u002Fstrong>, or \u003Cstrong>Review and Edit\u003C\u002Fstrong> on an existing campaign.\u003C\u002Fli>\n\u003Cli>Set \u003Cstrong>Campaign name\u003C\u002Fstrong>, \u003Cstrong>Starts\u003C\u002Fstrong>, \u003Cstrong>Ends\u003C\u002Fstrong>, \u003Cstrong>Campaign timezone\u003C\u002Fstrong>, and \u003Cstrong>Currency\u003C\u002Fstrong>. Calendar boundaries and daylight-saving changes use the campaign timezone, not merely the browser timezone.\u003C\u002Fli>\n\u003Cli>Review the targets and their explanations. Check whether success is measured \u003Cstrong>Each calendar week\u003C\u002Fstrong> or \u003Cstrong>Across the campaign\u003C\u002Fstrong>, and inspect the intended owner scope.\u003C\u002Fli>\n\u003Cli>Set \u003Cstrong>Working days\u003C\u002Fstrong>, \u003Cstrong>Calendar weeks start on\u003C\u002Fstrong>, and \u003Cstrong>Blackout dates\u003C\u002Fstrong>. Use \u003Cstrong>Manual period overrides\u003C\u002Fstrong> only for a deliberate adjustment, with a clear reason.\u003C\u002Fli>\n\u003Cli>Read the \u003Cstrong>Live summary\u003C\u002Fstrong>, then use \u003Cstrong>Publish Campaign Goal\u003C\u002Fstrong> for a new plan or \u003Cstrong>Save New Revision\u003C\u002Fstrong> for an edit. Existing-goal changes require a meaningful explanation under \u003Cstrong>Why are these targets changing?\u003C\u002Fstrong>\u003C\u002Fli>\n\u003C\u002Fol>\u003C\u002Fsection>\n\u003Csection class=\"section\" data-section=\"check-the-result\">\u003Ch2 id=\"check-the-result\">Check the result\u003C\u002Fh2>\u003Cp>The success screen shows the saved revision and its effective date. Return to the campaign list and reopen the goal. Historical dates retain the revision active at that time; a new target should not be described as retroactively changing past performance.\u003C\u002Fp>\u003C\u002Fsection>\n\u003Cdetails class=\"accordion\" data-section=\"if-something-goes-wrong\">\u003Csummary>\u003Ch2 id=\"if-something-goes-wrong\">If something goes wrong\u003C\u002Fh2>\u003Cspan class=\"acc-hint\">Troubleshooting\u003C\u002Fspan>\u003C\u002Fsummary>\u003Cdiv class=\"accordion-body\">\u003Cp>Unexpected pacing often comes from working days, blackout dates, period overrides, or timezone. If the live calculation fails, resolve that error before publishing an unclear plan. An unavailable starting plan should be retried through the displayed flow rather than replaced with invented figures. Compare actual results in reporting using the same scope and period as the goal.\u003C\u002Fp>\u003C\u002Fdiv>\u003C\u002Fdetails>\n\u003Cdetails class=\"accordion\" data-section=\"related-guides\">\u003Csummary>\u003Ch2 id=\"related-guides\">Related guides\u003C\u002Fh2>\u003Cspan class=\"acc-hint\">More guides\u003C\u002Fspan>\u003C\u002Fsummary>\u003Cdiv class=\"accordion-body\">\u003Cp>\u003Ca href=\"\u002Fguides\u002Fdashboard\">Dashboard\u003C\u002Fa>, \u003Ca href=\"\u002Fguides\u002Ftasks\">Tasks\u003C\u002Fa>.\u003C\u002Fp>\u003C\u002Fdiv>\u003C\u002Fdetails>\n\u003Csection class=\"section\" data-section=\"screenshots\">\u003Ch2 id=\"screenshots\">Screenshots\u003C\u002Fh2>\u003Cp>The screenshot for this guide is shown above, under “What you’ll see”.\u003C\u002Fp>\u003C\u002Fsection>",[106,110,113,116,119,122],{"id":107,"text":108,"depth":109},"before-you-start","Before you start",2,{"id":111,"text":112,"depth":109},"review-and-edit","Review and edit",{"id":114,"text":115,"depth":109},"check-the-result","Check the result",{"id":117,"text":118,"depth":109},"if-something-goes-wrong","If something goes wrong",{"id":120,"text":121,"depth":109},"related-guides","Related guides",{"id":123,"text":124,"depth":109},"screenshots","Screenshots",{"settings-campaign-goals-desktop":126},{"id":127,"src":128,"alt":129,"caption":130,"width":44,"height":131},"settings-campaign-goals-desktop","\u002Fmedia\u002Fscreenshots\u002Fsettings-campaign-goals-desktop.jpg","Campaign Goals page in Marketing, showing No campaign goal yet and a Create 90-Day Goal button.","The Campaign Goals page, where you select Create 90-Day Goal to set your targets. 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