[{"data":1,"prerenderedAt":497},["ShallowReactive",2],{"shell":3,"path:f-ongoing-outreach":33,"article:settings-campaign-experiments":92},{"mode":4,"siteUrl":5,"commit":6,"generatedAt":7,"counts":8,"searchIndex":13,"menu":14,"popularSearches":15,"topics":21},"publication","https:\u002F\u002Fhelp.getleadscore.ai","e0fd82cf1a","2026-11-05T20:23:28.761Z",{"guides":9,"paths":10,"drafts":11,"shots":12},131,8,0,153,"\u002F_search\u002Findex.a27024c5c2a1.json","\u002F_nav\u002Fmenu.42deedb43cb8.json",[16,17,18,19,20],"import contacts","follow up","text templates","call rotation","where are my meetings",[22,23,24,25,26,27,28,29,30,31,32],"getting-started","leads","import","follow-ups","email","calling","outreach","performance","account","settings","troubleshooting",{"id":34,"slug":34,"title":35,"href":36,"letter":37,"icon":38,"cover":39,"goal":46,"summary":47,"level":48,"lessons":49,"next":82},"f-ongoing-outreach","F — Read an outreach sequence before activating it","\u002Flearn\u002Ff-ongoing-outreach","F","workflow",{"id":40,"src":41,"alt":42,"caption":43,"width":44,"height":45},"playbooks-library-desktop","\u002Fmedia\u002Fscreenshots\u002Fplaybooks-library-desktop.jpg","Playbooks page with Install Industry Pack and Add Playbook buttons, status counts, filters and one published playbook","The Playbooks page, with counts by status, filters and sorting, and buttons to add a playbook or install a pack.",1920,390,"Run ongoing outreach","Read a playbook's sequence and the templates and senders it depends on.","intermediate",[50,54,59,64,69,73,78],{"slug":51,"title":52,"href":53,"icon":38},"playbooks","Review and prepare outreach playbooks","\u002Fguides\u002Fplaybooks",{"slug":55,"title":56,"href":57,"icon":58},"settings-email-templates","Email Templates","\u002Fguides\u002Fsettings-email-templates","mail",{"slug":60,"title":61,"href":62,"icon":63},"settings-call-scripts","Call Scripts for representatives","\u002Fguides\u002Fsettings-call-scripts","phone-call",{"slug":65,"title":66,"href":67,"icon":68},"settings-sms-templates","SMS Templates and automatic replies","\u002Fguides\u002Fsettings-sms-templates","message-square-text",{"slug":70,"title":71,"href":72,"icon":58},"settings-sender-profiles","Sender Profiles","\u002Fguides\u002Fsettings-sender-profiles",{"slug":74,"title":75,"href":76,"icon":77},"settings-campaign-goals","Campaign Goals","\u002Fguides\u002Fsettings-campaign-goals","megaphone",{"slug":79,"title":80,"href":81,"icon":77},"settings-campaign-experiments","Campaign Experiments","\u002Fguides\u002Fsettings-campaign-experiments",[83,87],{"slug":84,"title":85,"href":86,"icon":58},"b-email-outreach","B — Review an email before sending","\u002Flearn\u002Fb-email-outreach",{"slug":88,"title":89,"href":90,"icon":91},"h-performance","H — Read performance with the right scope","\u002Flearn\u002Fh-performance","chart-column",{"id":79,"slug":79,"kind":93,"href":81,"icon":77,"title":80,"description":94,"level":48,"status":95,"verification":96,"reviewedAt":97,"videoStatus":98,"productLocation":99,"settingsCategory":100,"topic":101,"html":104,"toc":105,"shots":125,"related":132,"paths":143,"videos":147,"sidebar":148},"guide","Compare two versions of a message, page, or offer using a stated hypothesis and decision rule. A configured draft is different from a running experiment, and…","published","browser-observed-read-only","2026-11-04","planned","Settings → Marketing → Experiments","Marketing",{"slug":31,"title":102,"href":103},"Settings","\u002Ftopics\u002Fsettings","\u003Cdiv class=\"intro\" data-section=\"intro\">\u003Cp>Compare two versions of a message, page, or offer using a stated hypothesis and decision rule. A configured draft is different from a running experiment, and insufficient evidence is a valid result.\u003C\u002Fp>\u003C\u002Fdiv>\n\u003Cfigure class=\"see shot\" data-shot-figure=\"settings-campaign-experiments-desktop\">\u003Cp class=\"see-label\">What you’ll see\u003C\u002Fp>\u003Cbutton type=\"button\" class=\"shot-open\" data-shot=\"settings-campaign-experiments-desktop\" data-view=\"plain\" aria-label=\"Enlarge screenshot: Experiments page in Marketing, with five starter ideas such as Pain angle and Call to action, and no experiments yet.\">\u003Cimg src=\"\u002Fmedia\u002Fscreenshots\u002Fsettings-campaign-experiments-desktop.jpg\" alt=\"Experiments page in Marketing, with five starter ideas such as Pain angle and Call to action, and no experiments yet.\" width=\"1920\" height=\"873\" decoding=\"async\">\u003C\u002Fbutton>\u003Cfigcaption>The Experiments page, where you pick a starter idea to compare two versions. No experiments have been set up yet.\u003C\u002Ffigcaption>\u003Cdiv class=\"shot-actions\">\u003Cbutton type=\"button\" class=\"shot-action\" data-shot=\"settings-campaign-experiments-desktop\" data-view=\"plain\">Enlarge\u003C\u002Fbutton>\u003C\u002Fdiv>\u003C\u002Ffigure>\n\u003Csection class=\"box box-prereq\" data-section=\"before-you-start\">\u003Cp class=\"box-label\" aria-hidden=\"true\">\u003Cspan class=\"box-icon\">\u003C\u002Fspan>\u003C\u002Fp>\u003Ch2 id=\"before-you-start\">Before you start\u003C\u002Fh2>\u003Cp>You need experiment-management access and verified references for the campaign and the assets being compared. The current form uses identifiers and version fields; obtain them from the owning records rather than guessing. Plan how outcomes and spend will be recorded before starting.\u003C\u002Fp>\u003C\u002Fsection>\n\u003Csection class=\"section\" data-section=\"review-and-edit\">\u003Ch2 id=\"review-and-edit\">Review and edit\u003C\u002Fh2>\u003Col class=\"steps\">\n\u003Cli>Open \u003Cstrong>Settings → Marketing → Experiments\u003C\u002Fstrong>. Choose a starter test under \u003Cstrong>Start from a proven test\u003C\u002Fstrong>, then read its hypothesis and primary metric.\u003C\u002Fli>\n\u003Cli>Review \u003Cstrong>Campaign ID\u003C\u002Fstrong>, \u003Cstrong>Audience\u003C\u002Fstrong>, \u003Cstrong>Owner user ID\u003C\u002Fstrong>, dates, \u003Cstrong>Timezone\u003C\u002Fstrong>, and \u003Cstrong>Budget\u003C\u002Fstrong>. Do not paste private identifiers into public help examples.\u003C\u002Fli>\n\u003Cli>Link each version to the appropriate page, email template, script, or source references and its version. Review the displayed allocation and \u003Cstrong>Decision rule\u003C\u002Fstrong>.\u003C\u002Fli>\n\u003Cli>Use \u003Cstrong>Create experiment draft\u003C\u002Fstrong> to save the configuration. \u003Cstrong>Start\u003C\u002Fstrong> is a separate action that changes the experiment to running; do not start a live test during a settings tour.\u003C\u002Fli>\n\u003Cli>For an existing authorized experiment, inspect the evidence message and variant outcomes. \u003Cstrong>Record review\u003C\u002Fstrong> saves the review decision. \u003Cstrong>Save spend\u003C\u002Fstrong> records the supplied spend; set \u003Cstrong>Complete coverage\u003C\u002Fstrong> only if the data covers the whole test.\u003C\u002Fli>\n\u003C\u002Fol>\u003C\u002Fsection>\n\u003Csection class=\"section\" data-section=\"check-the-result\">\u003Ch2 id=\"check-the-result\">Check the result\u003C\u002Fh2>\u003Cp>A draft should retain the intended two versions and comparison rule. A later review should explain both the outcome and missing evidence. \u003Cstrong>Not available\u003C\u002Fstrong> cost or return figures must not be rewritten as zero or interpreted as a winning variant.\u003C\u002Fp>\u003C\u002Fsection>\n\u003Cdetails class=\"accordion\" data-section=\"if-something-goes-wrong\">\u003Csummary>\u003Ch2 id=\"if-something-goes-wrong\">If something goes wrong\u003C\u002Fh2>\u003Cspan class=\"acc-hint\">Troubleshooting\u003C\u002Fspan>\u003C\u002Fsummary>\u003Cdiv class=\"accordion-body\">\u003Cp>Missing attribution may indicate incorrect asset or version bindings. An incomplete spend record cannot support a complete return calculation. \u003Cstrong>Stop\u003C\u002Fstrong> changes a running experiment's status; do not assume it independently pauses every linked campaign or communication workflow. Inspect those workflows before making broader claims.\u003C\u002Fp>\u003C\u002Fdiv>\u003C\u002Fdetails>\n\u003Cdetails class=\"accordion\" data-section=\"related-guides\">\u003Csummary>\u003Ch2 id=\"related-guides\">Related guides\u003C\u002Fh2>\u003Cspan class=\"acc-hint\">More guides\u003C\u002Fspan>\u003C\u002Fsummary>\u003Cdiv class=\"accordion-body\">\u003Cp>\u003Ca href=\"\u002Fguides\u002Fdashboard\">Dashboard\u003C\u002Fa>, \u003Ca href=\"\u002Fguides\u002Fplaybooks\">Playbooks\u003C\u002Fa>.\u003C\u002Fp>\u003C\u002Fdiv>\u003C\u002Fdetails>\n\u003Csection class=\"section\" data-section=\"screenshots\">\u003Ch2 id=\"screenshots\">Screenshots\u003C\u002Fh2>\u003Cp>The screenshot for this guide is shown above, under “What you’ll see”.\u003C\u002Fp>\u003C\u002Fsection>",[106,110,113,116,119,122],{"id":107,"text":108,"depth":109},"before-you-start","Before you start",2,{"id":111,"text":112,"depth":109},"review-and-edit","Review and edit",{"id":114,"text":115,"depth":109},"check-the-result","Check the result",{"id":117,"text":118,"depth":109},"if-something-goes-wrong","If something goes wrong",{"id":120,"text":121,"depth":109},"related-guides","Related guides",{"id":123,"text":124,"depth":109},"screenshots","Screenshots",{"settings-campaign-experiments-desktop":126},{"id":127,"src":128,"alt":129,"caption":130,"width":44,"height":131},"settings-campaign-experiments-desktop","\u002Fmedia\u002Fscreenshots\u002Fsettings-campaign-experiments-desktop.jpg","Experiments page in Marketing, with five starter ideas such as Pain angle and Call to action, and no experiments yet.","The Experiments page, where you pick a starter idea to compare two versions. 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