[{"data":1,"prerenderedAt":470},["ShallowReactive",2],{"shell":3,"article:settings-campaign-experiments":33},{"mode":4,"siteUrl":5,"commit":6,"generatedAt":7,"counts":8,"searchIndex":13,"menu":14,"popularSearches":15,"topics":21},"publication","https:\u002F\u002Fhelp.getleadscore.ai","e0fd82cf1a","2026-11-05T20:23:28.761Z",{"guides":9,"paths":10,"drafts":11,"shots":12},131,8,0,153,"\u002F_search\u002Findex.a27024c5c2a1.json","\u002F_nav\u002Fmenu.42deedb43cb8.json",[16,17,18,19,20],"import contacts","follow up","text templates","call rotation","where are my meetings",[22,23,24,25,26,27,28,29,30,31,32],"getting-started","leads","import","follow-ups","email","calling","outreach","performance","account","settings","troubleshooting",{"id":34,"slug":34,"kind":35,"href":36,"icon":37,"title":38,"description":39,"level":40,"status":41,"verification":42,"reviewedAt":43,"videoStatus":44,"productLocation":45,"settingsCategory":46,"topic":47,"html":50,"toc":51,"shots":71,"related":79,"paths":95,"videos":106,"sidebar":107},"settings-campaign-experiments","guide","\u002Fguides\u002Fsettings-campaign-experiments","megaphone","Campaign Experiments","Compare two versions of a message, page, or offer using a stated hypothesis and decision rule. A configured draft is different from a running experiment, and…","intermediate","published","browser-observed-read-only","2026-11-04","planned","Settings → Marketing → Experiments","Marketing",{"slug":31,"title":48,"href":49},"Settings","\u002Ftopics\u002Fsettings","\u003Cdiv class=\"intro\" data-section=\"intro\">\u003Cp>Compare two versions of a message, page, or offer using a stated hypothesis and decision rule. A configured draft is different from a running experiment, and insufficient evidence is a valid result.\u003C\u002Fp>\u003C\u002Fdiv>\n\u003Cfigure class=\"see shot\" data-shot-figure=\"settings-campaign-experiments-desktop\">\u003Cp class=\"see-label\">What you’ll see\u003C\u002Fp>\u003Cbutton type=\"button\" class=\"shot-open\" data-shot=\"settings-campaign-experiments-desktop\" data-view=\"plain\" aria-label=\"Enlarge screenshot: Experiments page in Marketing, with five starter ideas such as Pain angle and Call to action, and no experiments yet.\">\u003Cimg src=\"\u002Fmedia\u002Fscreenshots\u002Fsettings-campaign-experiments-desktop.jpg\" alt=\"Experiments page in Marketing, with five starter ideas such as Pain angle and Call to action, and no experiments yet.\" width=\"1920\" height=\"873\" decoding=\"async\">\u003C\u002Fbutton>\u003Cfigcaption>The Experiments page, where you pick a starter idea to compare two versions. No experiments have been set up yet.\u003C\u002Ffigcaption>\u003Cdiv class=\"shot-actions\">\u003Cbutton type=\"button\" class=\"shot-action\" data-shot=\"settings-campaign-experiments-desktop\" data-view=\"plain\">Enlarge\u003C\u002Fbutton>\u003C\u002Fdiv>\u003C\u002Ffigure>\n\u003Csection class=\"box box-prereq\" data-section=\"before-you-start\">\u003Cp class=\"box-label\" aria-hidden=\"true\">\u003Cspan class=\"box-icon\">\u003C\u002Fspan>\u003C\u002Fp>\u003Ch2 id=\"before-you-start\">Before you start\u003C\u002Fh2>\u003Cp>You need experiment-management access and verified references for the campaign and the assets being compared. The current form uses identifiers and version fields; obtain them from the owning records rather than guessing. Plan how outcomes and spend will be recorded before starting.\u003C\u002Fp>\u003C\u002Fsection>\n\u003Csection class=\"section\" data-section=\"review-and-edit\">\u003Ch2 id=\"review-and-edit\">Review and edit\u003C\u002Fh2>\u003Col class=\"steps\">\n\u003Cli>Open \u003Cstrong>Settings → Marketing → Experiments\u003C\u002Fstrong>. Choose a starter test under \u003Cstrong>Start from a proven test\u003C\u002Fstrong>, then read its hypothesis and primary metric.\u003C\u002Fli>\n\u003Cli>Review \u003Cstrong>Campaign ID\u003C\u002Fstrong>, \u003Cstrong>Audience\u003C\u002Fstrong>, \u003Cstrong>Owner user ID\u003C\u002Fstrong>, dates, \u003Cstrong>Timezone\u003C\u002Fstrong>, and \u003Cstrong>Budget\u003C\u002Fstrong>. Do not paste private identifiers into public help examples.\u003C\u002Fli>\n\u003Cli>Link each version to the appropriate page, email template, script, or source references and its version. Review the displayed allocation and \u003Cstrong>Decision rule\u003C\u002Fstrong>.\u003C\u002Fli>\n\u003Cli>Use \u003Cstrong>Create experiment draft\u003C\u002Fstrong> to save the configuration. \u003Cstrong>Start\u003C\u002Fstrong> is a separate action that changes the experiment to running; do not start a live test during a settings tour.\u003C\u002Fli>\n\u003Cli>For an existing authorized experiment, inspect the evidence message and variant outcomes. \u003Cstrong>Record review\u003C\u002Fstrong> saves the review decision. \u003Cstrong>Save spend\u003C\u002Fstrong> records the supplied spend; set \u003Cstrong>Complete coverage\u003C\u002Fstrong> only if the data covers the whole test.\u003C\u002Fli>\n\u003C\u002Fol>\u003C\u002Fsection>\n\u003Csection class=\"section\" data-section=\"check-the-result\">\u003Ch2 id=\"check-the-result\">Check the result\u003C\u002Fh2>\u003Cp>A draft should retain the intended two versions and comparison rule. A later review should explain both the outcome and missing evidence. \u003Cstrong>Not available\u003C\u002Fstrong> cost or return figures must not be rewritten as zero or interpreted as a winning variant.\u003C\u002Fp>\u003C\u002Fsection>\n\u003Cdetails class=\"accordion\" data-section=\"if-something-goes-wrong\">\u003Csummary>\u003Ch2 id=\"if-something-goes-wrong\">If something goes wrong\u003C\u002Fh2>\u003Cspan class=\"acc-hint\">Troubleshooting\u003C\u002Fspan>\u003C\u002Fsummary>\u003Cdiv class=\"accordion-body\">\u003Cp>Missing attribution may indicate incorrect asset or version bindings. An incomplete spend record cannot support a complete return calculation. \u003Cstrong>Stop\u003C\u002Fstrong> changes a running experiment's status; do not assume it independently pauses every linked campaign or communication workflow. Inspect those workflows before making broader claims.\u003C\u002Fp>\u003C\u002Fdiv>\u003C\u002Fdetails>\n\u003Cdetails class=\"accordion\" data-section=\"related-guides\">\u003Csummary>\u003Ch2 id=\"related-guides\">Related guides\u003C\u002Fh2>\u003Cspan class=\"acc-hint\">More guides\u003C\u002Fspan>\u003C\u002Fsummary>\u003Cdiv class=\"accordion-body\">\u003Cp>\u003Ca href=\"\u002Fguides\u002Fdashboard\">Dashboard\u003C\u002Fa>, \u003Ca href=\"\u002Fguides\u002Fplaybooks\">Playbooks\u003C\u002Fa>.\u003C\u002Fp>\u003C\u002Fdiv>\u003C\u002Fdetails>\n\u003Csection class=\"section\" data-section=\"screenshots\">\u003Ch2 id=\"screenshots\">Screenshots\u003C\u002Fh2>\u003Cp>The screenshot for this guide is shown above, under “What you’ll see”.\u003C\u002Fp>\u003C\u002Fsection>",[52,56,59,62,65,68],{"id":53,"text":54,"depth":55},"before-you-start","Before you start",2,{"id":57,"text":58,"depth":55},"review-and-edit","Review and edit",{"id":60,"text":61,"depth":55},"check-the-result","Check the result",{"id":63,"text":64,"depth":55},"if-something-goes-wrong","If something goes wrong",{"id":66,"text":67,"depth":55},"related-guides","Related guides",{"id":69,"text":70,"depth":55},"screenshots","Screenshots",{"settings-campaign-experiments-desktop":72},{"id":73,"src":74,"alt":75,"caption":76,"width":77,"height":78},"settings-campaign-experiments-desktop","\u002Fmedia\u002Fscreenshots\u002Fsettings-campaign-experiments-desktop.jpg","Experiments page in Marketing, with five starter ideas such as Pain angle and Call to action, and no experiments yet.","The Experiments page, where you pick a starter idea to compare two versions. 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